2.1 Supercharge CLTV by over 100% with Prepaid Subscriptions

Contributor from Ordergroove
Prepaid subscriptions let subscribers pay in advance for a designated number of deliveries. They lock in retention and have proved a 100%+ boost to LTV for many Ordergroove brands. 80% of modern consumers expect a tailored shopping experience. Determine the best specific use case and prepaid positioning for your customers by your vertical, target audience, and market insights. We walk you through these in detail in this module. The average 2024 consumer is financially savvy, willing and able to compare brands 1:1, but is willing to splurge and/or pay in advance in specific cases, for financial incentives, and for gifts. And gifting isn’t limited to others - self-gifting is a rising trend in consumerism. The right enrollment strategy can boost your customer acquisition by 200%+. Style your prepaid offer to highlight incentives that appeal to your ideal shopper; including displaying the price per shipment, offered discounts, and other benefits like free shipping.

Key Takeaways

  • Prepaid subscriptions let subscribers pay in advance for a designated number of deliveries. They lock in retention and have proved a 100%+ boost to LTV for many Ordergroove brands.
  • 80% of modern consumers expect a tailored shopping experience. Determine the best specific use case and prepaid positioning for your customers by your vertical, target audience, and market insights. We walk you through these in detail in this module.
  • The average 2024 consumer is financially savvy, willing and able to compare brands 1:1, but is willing to splurge and/or pay in advance in specific cases, for financial incentives, and for gifts. And gifting isn’t limited to others - self-gifting is a rising trend in consumerism.
  • The right enrollment strategy can boost your customer acquisition by 200%+. Style your prepaid offer to highlight incentives that appeal to your ideal shopper; including displaying the price per shipment, offered discounts, and other benefits like free shipping.

 


 

Prepaid subscriptions offer mutual benefits for brands and subscribers

You’re probably already on some form of a prepaid subscription, and may not even know it! Prepaid subscriptions are the subscription payment model where you pay in advance for multiple orders of a product, usually in exchange for a higher discount for you or other rewards. Prepaid terms will vary from a few months to a year (or sometimes even multi-year plans), depending on the product use + expense.

The most common historical application for a prepaid subscription is in digital subscriptions like memberships; where you can pay for annual plans in exchange for a lower cost; like a streaming subscription. You’ll probably see this pricing laid out in the following format: $10/month, or $75/year. Some brands will call these “monthly” vs. “annual” plans, too.

Hulu offers annual prepaid subscription plans that allow subscribers to pay in advance for a full year of their membership at a discounted rate.

But eCommerce brands are starting to catch on - and prepaid subscriptions are a business must-have to beat out the competition on profitability. Let’s dive into the why, and then how to set up your prepaid subscriptions for optimal success with best practices and live brand examples.

 


 

Why are prepaid subscriptions beneficial for my business?

This exercise, led by our Director of Commerce Strategy, Eric Andrews, dives into the nitty gritty of why prepaid subscriptions are important. Long story short, they can boost your eCommerce Customer Lifetime Value (CLTV or LTV) by 100-200%; which should already have your attention as a brand or eCommerce professional. 

Prepaid guarantees order retention in a way normal transactions (and even regular pay as you go, or PAYG, subscriptions) can’t. Higher order retention rates mean a guaranteed lift to your LTV; not only covering whatever higher discount you offer to prepaid customers, but guaranteeing an even higher ROI than if you offered no discount at all. 

We also took a look at all Ordergroove brands offering Prepaid and discovered that after implementing Prepaid, between 22-31% of their customer base transition to a prepaid subscription. So if your brand is struggling with order over order retention hurting your margins, we highly recommend using prepaid subscriptions to push that retention to its maximum potential.

Ordergroove merchant and men’s accessory trailblazer WristMafia leveraged our Prepaid subscription functionality to increase their overall LTV by 100%, and saw a 63% increase in their subscriber base growth. Those are some pretty phenomenal results, if we do say so ourselves. So let’s set your prepaid subscription program up for success with our best practices learnings and applications. 

 


 

đź“ť Try it now!

You can run this exercise for your brand and determine how much of an LTV lift you can expect to see for your business when implementing prepaid subscriptions. Download our LTV calculator template here to get started. We’ll walk you through the steps below.

How to calculate your LTV lift with Prepaid subscriptions

  • 0:21 What are prepaid subscriptions, how do they work, and why do they matter
  • 1:36 Case study: how prepaid subscriptions can lift customer lifetime value
  • 3:50 Customer retention cohort data for prepaid subscriptions and one-time customers
  • 8:05 How to calculate customer lifetime value for prepaid subscriptions and non-subscription customers
  • 8:43 How much prepaid subscriptions can lift e-commerce customer LTV
  • 10:30 How to estimate how much moving a small percentage of customers into a subscription program can increase your business-wide LTV
  • 12:00 How prepaid subscriptions improve the working capital dynamics of eCommerce businesses

Prepaid subscriptions can also improve your working capital profile by collecting revenue upfront that can be counted towards your company’s assets. We’ll talk more about revenue recognition for Prepaid accounting later in this module. But first, let’s jump into Prepaid best practices.

 


 

Implementing Prepaid: best practices to follow and how to own your prepay experience

The major components of a prepaid subscription program include the following:

  • Use cases and branding - and prepaid gifting
  • Program name (which will be dictated by your use case and branding)
  • Offer strategy (% off, etc.)
  • Enrollment strategy (from your PDP, from the account page, etc.), including offer styling/display
  • Retention and growth strategy (upselling prepaid subscriptions, manageability options from the subscription manager)
  • Accounting and revenue recognition
  • Program marketing (which then ties into paths to enrollment)
  • How to implement these best practices today

So let’s break down best practices for each of these.

 


 

Determining your prepaid use cases, branding, and program name

Your prepaid use cases will depend on your vertical, branding, target consumer audience, and product strategy. We talk a lot about branding your overall subscription program to be personal to your business and appeal to your ideal customers - and this should also apply to your prepaid subscription offerings. 

Around 80% of modern consumers expect a personalized shopping experience. Because there are so many ways to offer prepaid subscriptions, it’s important to be intentional with choices you make for this program so your ideal customer personally resonates with your prepaid options. 

So here’s a breakdown of a few of our top verticals, the best prepaid subscription use cases and offers for their ideal consumer profile, and some live examples of brands leveraging prepaid in their subscription strategy.

 

Apparel & Accessories

Apparel companies that offer subscribable options have a pretty unique value proposition to their consumers. Unlike nutraceuticals or food & beverage merchants, their products aren’t always a necessity or even a core part of their daily routine. And even if they are (like in the case of underwear or socks, something we use every day), consumers can always purchase those items elsewhere. This means that apparel subscribers will almost always be subscribed to a product for the purposes of curation, which can also be referred to as “surprise and delight” or variety.

These subscriptions usually take the form of a rotating club, box, or bundle system - where customers are sent some apparel regularly that varies in print, design, or other surprising and delightful variation. Recent consumer psychology research suggests that these surprise and delight or unknown variety subscription services are often purchased with the mentality of self-gifting. This ideology is further supported by consumer-targeting literature like this Buzzfeed post promoting self-care subscription boxes as a “treat” for the customer. 

A prepaid option for these programs lets subscribers be surprised on a regular basis without worrying about the attached cost within that cadence or schedule. Combining the emotional fulfillment of self-gifting with the added financial value proposition of a higher discount for prepayment creates an incredibly compelling story.

So lean into this - how much is a customer saving by paying in advance? What kinds of surprising experiences can they expect from this rotating service? 

With this in mind, most brands in the apparel industry will market their prepaid plans as an opportunity to pay a discounted rate annually or semi-monthly for a certain number of apparel deliveries. The core value proposition of this model is a better price tag for a preordained timeframe of delightful experiences, with longer prepayment periods equating to larger discounts. You should also give subscribers a peek into what they can expect to entice an appetite for the product. A good way to do this is by showcasing a past example of a particular shipment from this subscription and providing clear descriptions of what kinds of great experiences are included in your service.

Apparel also allows for some incorporation of seasonality/trends. If your brand’s product varies by season or timeframe, get creative and leverage this in your program nomenclature.

Shinesty offers customers the option to pay quarterly and annually, highlighting the % off savings they’ll realize if paying upfront. They also highlight the expectation of receiving 1 pair of underwear per month for their prepaid term and leverage “savings” iconography to emphasize the best value offers. While the subscriber knows what their first print will look like, they’ll be surprised for all future deliveries. Allowing them this initial peek into their first shipment increases anticipation for their upcoming ones.

WristMafia lets customers select between PAYG, a 3 month prepaid term, and a 6 month prepaid term. They highlight timeframes (1 mo, 3 mo, 6 mo) for their plan names, as their product value proposition is a new item each month. They also highlight anticipated savings, including what the customer is paying for what value of product.

 

Beauty & Personal Care

For prepaid subscriptions, beauty operates very similarly to apparel; with the nuance that many consumers are now beginning to categorize certain subsets of beauty within the personal care and wellness industry. This means that while many customers repeatedly purchase the same beauty products for regular maintenance, many also wish to try new product offerings and stay up to date with current industry trends. 

Fitting into a larger, macroeconomic trend of downsizing purchasing behavior, 70% of personal care and wellness consumers reducing the number of items they purchase report doing so due to price concerns - and 35% because they can’t afford as much due to economic reasons. But, many consumers - a reported 34% - reported reducing purchasing due to stocking up on personal care items the year before; and many consumers stated waiting for sales as their reason for reduced purchasing. 

And perhaps most surprisingly, while 79% of all consumers report making some effort to curb costs and spending, a reported 40% also indicated plans to splurge on themselves within the coming months. 

Ultimate takeaways? The modern personal care shopper is more financially mindful than ever; but is willing to buy in bulk or during sale periods to save on overall spending costs. And the average consumer is willing to self-gift or “treat” themselves, despite hardening economic conditions.

This behavioral shift is a perfect complement to a prepaid subscription program. While a larger price upfront may be more intimidating in other verticals, beauty and personal care subscribers are more likely to focus on their actualized savings and “investment” rather than what they’re spending.

And with the rising influence of “self-care” and our aforementioned self-gifting trends, prepaid options allow subscribers to “gift” experiences to themselves that have already been financially paid off. You should leverage this value proposition in addition to seasonal trends, holidays, patterns, and product lines for your use cases and program nomenclature. 

And as always, you should focus on the core value proposition of a product to frame its prepaid system and nomenclature. If a particular product has multiple variants that are widely usable by all consumers, you should highlight the ability to sample multiple variants of this product. If a product is valued for its ingredients (such as skincare) and does not exist in multiple variants, you should highlight the financial and convenience benefits of paying in advance for a set number of regular deliveries.

Gifting in particular is also a very strategic area of opportunity for beauty brands looking to offer prepaid subscription options. Gifting a beauty club membership or prepaid plan is a more realistic use case for many beauty customers; similar to the rotating club model mentioned above. 

Here are a couple of visual examples of rotating clubs and a regular product offered via one-time, subscribable, and prepaid plans.

 

Rotating Club - Single Product

This monthly lip butter club leverages the core value propositions of diverse variants (flavors) and pricepoint. So we’ve highlighted differing flavors in monthly deliveries, and the per month payment.

Subscribers can choose from a monthly, quarterly, and annual plan option - because this is a subscription exclusive product offering, naming the program based on prepayment term (and expected number of deliveries) is the most understandable method.

Rotating Club - Bundle

This monthly beauty essentials subscription offers over $45 worth of products (financial value prop) at varying discounted prices based on the selected subscription plan. Because one of the core value propositions of this bundle is seasonal product curation, subscribers have the option to pay seasonally in addition to the monthly and annual plans.

Static product

This peptide moisturizer, available via one-time and subscription options, has the subscribable options of a regular monthly plan, a 3 month prepaid, and an annual prepaid plan. We’ve highlighted monthly cost (financial incentive) and the payment timeframe, as this product is a static one that won’t change month over month. The core value proposition to the end consumer is financial and convenience based, which we took into consideration when naming and designing these plans.

 

Nutraceuticals & Wellness

Nutraceuticals and wellness brands have a fairly clear-cut subscription model due to recommended dosage and, oftentimes, a perceived physical necessity for the product to enhance health and/or cosmetic appearance. In fact, 82% of US consumers consider wellness a top or priority factor of day to day life; similarly to those in the United Kingdom and China (73% and 87%, respectively). But overall purchasing reports have identified a decreasing trend in unit volume purchased and money spent by the average consumer.

This doesn’t mean customers aren’t willing to pay out, however. While the modern consumer is no doubt much more discerning with their dollars, they also no longer neatly fit into one category or another. A reported 40% of consumers indicate they plan to splurge in the coming months. On the other hand, 79% of consumers are making shopping decisions to downsize their costs, like switching to cheaper or private label brands. So, what does this bifurcation in purchasing behavior mean for nutraceuticals and wellness brands?

Well for one, recent research suggests health and wellness customers are often willing to spend far more on these products as an investment in their overall wellness. Additionally, although in-store purchases decreased in unit volume; online unit sales consistently grew by more than 4%, indicating that modern shoppers, while practicing more mindful unit consumption, are increasingly more likely to search for, compare, and purchase essentials like nutraceuticals online.

Direct to Consumer (DTC) nutraceuticals storefronts are well positioned to take advantage of these trends. Emphasize financial incentives by positioning your prepaid terms as the best deal (which they are!). In particular, highlight or callout savings per plan type and the amount or supply of product those plans include.

Don’t be afraid to use the word “subscription” or “plan” in your prepaid subscription positioning. Many wellness customers are already used to this more prescriptive language within the world of fitness centers and programs. In fact, wellness consumers are now prioritizing clinical integrity over “cleanness” and holistic positioning from past trends. Branding your prepaid subscription program within these themes of prescription or clinical routine orientation can positively influence decision making.

In this example, Elysium offers prepaid plans of annual, and semi-annual in addition to a regular PAYG monthly plan and one-time purchasing options. They position the most financially beneficial plans up top - while more expensive initially, the price per unit (in this case, bottle) is more affordable than buying via one-time purchase. Their branding approach is also clinically oriented; with research-backed methodology and specifically targeted problem solving backing their product development.

cbdMD sums up expectations for billing and delivery of prepaid subscriptions. 

They also dynamically change the price per unit/delivery upon selection of the prepaid subscription vs. PAYG subscription to highlight financial savings to entice the financially savvy wellness customer.

 

Food & Beverage

One of the most hard-hit industries in 2023 was grocery; with 78% of consumers reporting a decrease in grocery spending doing so due to price and affordability. 79% of consumers are turning to private label products or using other means of cutting costs for everyday goods when they can. 

However, while in-store purchases decreased in unit volume; online unit sales consistently grew by more than 4%, indicating that modern shoppers, while certainly practicing more mindful unit consumption, are increasingly more likely to search for, compare, and purchase essentials like grocery staples online.

The corresponding implications for food and beverage prepaid subscriptions? Lead with financial savings; and offer benefits like free shipping to remain competitive where you can.

La Colombe color differentiates their subscription and prepaid price points - which in depth Google testing and general color theory/isolation theory research has proven to incite intentional action and better memory recall; resulting in an over $200 million increase in ad spend. They’ve also clearly listed out all financial and experiential benefits like free shipping below their offer.

And as with the beauty and personal care sector, you can position food and beverage prepaid subscriptions within a giftable model. Whether you highlight self-gifting (treat yourself) or external gifting opportunities, a prepaid subscription is the gift that (quite literally) keeps on giving. For a prepaid term, at least.

Fine spirits powerhouse Flaviar nests their prepaid subscription plans under “gifts” as a “Whiskey Gift Subscription;” which lets customers choose from different prepaid subscription gift plans:

 


 

Use case spotlight: Gifting prepaid subscriptions

We briefly hit on gifting in the beauty/personal care and food/beverage categories, but we thought prepaid subscription gifting deserved its own spotlight. While we’ve highlighted that the average consumer is becoming more mindful of their purchasing dollars, cutting back in many ways to lower overall spending, biological and psychological research has shown that we’re more likely to spend more on gifts for others than on purchasing the same items for ourselves.

Prepaid subscriptions can be intimidating for financially conscious individuals who shy from bigger price tags upfront. By leveraging the key components of use case/branding strategy that we reviewed above and positioning a prepaid subscription as a giftable opportunity, your customers are more likely to understand that this is actually a much more financially valuable offer than purchasing a product one-time.

Usually, we recommend letting Prepaid subscriptions auto-renew for its obvious retention benefits. But for gifting specifically, work with your developer and the Ordergroove team to remove auto-renewal for the specific giftable item's checkout. We've designed our Prepaid feature to do this on the checkout level, so no need to create duplicate SKUs or items. You can elect to keep your normal Prepaid subscriptions on auto-renew, and designate non renewal behavior for gift checkouts specifically. More on that in our developer documentation here!

 


 

Choosing your prepaid offer strategy

Like we mentioned at the beginning of this module, you should run this exercise with your team to calculate what kind of return on investment you can expect from implementing prepaid subscriptions, and what additional prepaid discount you should offer your customers. 

A truly sustainable subscription program runs on transparent and mutually beneficial customer interactions. 

Subscribers should benefit just as much as your brand does when creating and maintaining a subscription with you. Recurring revenue means more reliable capital for your business, and so subscriptions should include a variety of financial and experiential benefits. Prepaid subscriptions are asking for more commitment from your customers - so you should be prepared to offer them an equally beneficial deal on their part. 

An important consideration when selecting your prepaid order terms is what your current retention or lifetime orders economics look like. If your current average subscriber stays with you for 3 recurring orders, it wouldn’t make sense to offer them an additional discount to stay on for only 3 order terms (which they’re already doing - you would just be eating margin in this case). You should encourage them to breach that margin to the 4th recurring order to fully take advantage of the increase to order retention and subsequent lift to LTV that prepaid incurs. 

Bottom line: for Prepaid order terms, add one Nth order to your current average recurring orders. This will encourage the average subscriber to stay on for an additional order and boost your subscription retention.

 


 

Prepaid enrollment strategy

We dove deep into some financial and consumer-psychology based research to break down the best prepaid use cases and positioning for your brand and/or product. Luckily, much of these concepts also apply when creating and styling your prepaid enrollment strategy.

Here are prepaid enrollment strategy best practices when styling your offer:

  • Highlight financial incentives. We did the research above - consumers of all verticals are prioritizing financial savings in their consumption. If your best deal is via prepaid subscriptions (which it should be - these shoppers will have the highest LTV to CAC ratio), you should highlight this. Use color differentiation and other enrollment styling techniques to entice enrollment.
  • Callout free shipping. If you offer free shipping for prepaid subscriptions (which you should, see the next section), you should emphasize this perk to subscribers on your enrollment offer. Shipping fees are one of the most prolific conversion impediments; with research citing an overall cart abandonment rate of 70% when encountering additional shipping costs. So bold this copy, and style it to call attention and increase your prepaid conversion rates.
  • Display pricing per delivery. Prepayments can be intimidating if the first number a customer sees is their bulk payment. Let them do a side by side comparison of your per unit or delivery cost, which reduces cognitive load and increases the likelihood of conversion. 
  • Leverage suggestive iconography. Iconography or callouts like “best value” or “most popular” leverage strategic timing to proffer deals when consumers are most suggestible to personalized suggestions. 

Bonafide applies many of our suggested enrollment strategies; highlighting savings per plan, how much a subscriber can expect to pay per month, and labeling their largest prepaid plan with “best value” to entice their budget savvy shoppers to lock into a prepaid option despite larger upfront costs.

And here are some other prepaid enrollment best practices:

  • Include prepaid in your subscription FAQs and information. This is important not only for enrollment, but retention purposes - answer common questions your customers might have about prepaid, like their billing (they’ll be charged upfront for whatever prepaid term they select) and their shipment/deliveries cadence.
  • Let subscribers upgrade to prepaid from their subscription manager. The subscription manager houses all vital subscriber actions, like order management or product swapping (more on both here) - and capabilities should include upgrading to a prepaid subscription from a PAYG, or regular subscription. When displaying this upgrade offer, highlight subscriber benefits like additional savings. See cbdMD's example below:

  • Offer free shipping for prepaid deliveries. Shipping fees are one of the most prolific conversion impediments; with research citing an overall cart abandonment rate of 70% when encountering additional shipping costs. You should offer free shipping to convert more prepaid subscribers. This might be difficult for variants that are smaller and thus have a higher cost to fulfill : product ratio. To address this, we recommend offering prepaid on larger variant sizes - For example, you should sell a 24 oz bag of coffee on prepaid, vs. a 10 oz bag since the price of the larger bag will offset the shipping cost. 

 


 

Prepaid retention and growth strategy

There’s not a ton to say here that’s not already accomplished by simply offering prepaid subscriptions in general - prepaid’s main value proposition is boosting your order retention and LTV. 

However, there are a couple of advanced options you can offer your prepaid subscribers to create the most seamless experience possible and make use of all upselling opportunities.

Offer SKU swap for prepaid subscriptions. Allowing subscribers to SKU swap mid Prepaid cycle can prevent flavor fatigue and is a creative way to bring some variety to your prepaid subscriptions. All SKU swappable products should be priced the same as each other to avoid any revenue differences when a subscriber swaps. There are many benefits of allowing SKU swap (more on those here), among other flexible subscription management options.

Upsell to prepaid customers. You’ll still let prepaid subscribers know of upcoming shipments even though they’ve already been charged in advance - so leverage these touchpoints to promote add-ons to already shipping orders. Here’s our full module on adding upsell opportunities to order notifications and messaging. 

On prepaid cancellations: It’s up to you whether you’d like to allow customers to cancel their orders mid prepaid cycle. If you’re comfortable allowing this, you’ll need to establish a set of guidelines around prorated refunds and acceptable cancellation circumstances. 

 


 

Finance for Prepaid: How to handle revenue recognition and accounting

You might be asking yourself how your accounting team will handle prepaid order revenue recognition. We’re here to help!

There are three great ways to help your back office understand revenue recognition for prepaid subscriptions. These all center around being able to tie the “free” prepaid orders back to the paid order that initiated the prepaid cycle.

Option #1 - Ordergroove OOTB Prepaid Analytics (Beta)

Our native Prepaid Analytics are the most comprehensive native Prepaid reporting on the market (if we do say so ourselves). You can break down active Prepaid subscriptions, orders, revenue, and retention impact. Orders are viewable by fulfillment status, placement date, or payment date. Here's a comprehensive breakdown of our Prepaid Analytics, available now in open Beta.

Option #2 - Ordergroove OOTB Prepaid export reports

Every merchant with Prepaid enabled has access to an OOTB report that reports on Prepaid at the subscription level. 

Inventory forecasting

In particular, your finance team can use the fields “Prepaid order count per billing,” “Prepaid order count remaining,” and “Prepaid renewal behavior” to forecast for all expected orders. They can also use “last order date” and “frequency” to calculate how much inventory you’ll need for order placement for upcoming prepaid orders. 

Renewal behavior

You’ll also be able to see what the renewal behavior of a prepaid subscription is - whether it’s set to auto-renew to a prepaid subscription, downgrade to a regular/PAYG subscription, or cancel upon completion of the last prepaid order.

Revenue recognition/attribution

“Start date,” “frequency,” and “price” will also allow your team to attach the relevant revenue to the correct placement date - depending on if your team wants to recognize prepaid revenue upon the initial order placement/prepaid subscription created date, or split that up based on subsequent order placement dates.

Option #3 - Look at order tags in Shopify

Some customers of ours run revenue recognition solely based off of the data we pass into Shopify when orders are created. They do not require any data directly from Ordergroove.

Paid orders that start a prepaid cycle look like one of these two options:

Then, each free order will include the order ID of the paid order that started the cycle, so you know which paid order to recognize revenue against:

You can ingest this data into your accounting platform from Shopify to account for revenue accordingly. 

 


 

How to market your prepaid subscriptions

Through marketing emails and SMS

As prepaid is likely (and should be) one of the most financially and experientially beneficial offers your customers can shop, you should leverage it as a core value proposition in your regular marketing efforts like in cbdMD’s campaign below:

Promote Prepaid gifting

And as covered in our gifting use case above, prepaid subscriptions make excellent gifts; and due to societal patterns and biological markers, customers are actually more likely to feel comfortable spending more upfront in gifting cases.

Leverage this to promote prepaid subscription gifting opportunities leading up to holidays like Mother’s Day, Valentine’s Day, Christmas, and other gift-giving periods like La Colombe’s SMS campaign below:

Highlight upgrading to Prepaid in the Subscription Manager

As detailed in our enrollment strategy section above, offering customers upgrade to Prepaid options are an enrollment booster for your Prepaid subscriptions program. Be sure to highlight all Prepaid benefits like additional discounts or other perks you offer, like in cbdMD's example below:

 


 

đź“ť Try it now: Unlock CLTV with prepaid subscriptions

We designed our Prepaid management processes to be as intuitive and easy to manage as possible. We've touched on a few of these features in our enrollment, retention, and use case best practices above; but here's how to set those into action today.

Enabling Prepaid on the variant level

Unlike most other major subscription providers, Ordergroove allows your brand to create a single SKU for prepaid items, including variant and different prepaid terms. With a single SKU setup, a customer can purchase a one-time item, subscribe & save, and enroll in a prepay subscription from the same PDP. This improves the customer experience by limiting confusion with multiple PDPs - and boosts your conversion by simplifying your UX. Even better? You can configure products on Prepaid at the variant level - letting you choose select sizes, flavors, or other variants that best suit the prepaid subscription model. Here's how to configure Prepaid products on a variant level for eligibility.

And if you want to unlock the 100% boost to LTV that prepaid subscriptions enabled for WristMafia, here’s our full guide to configuring Prepaid for your program.

Enabling upgrade to Prepaid from Subscription Manager

As discussed in our enrollment strategy best practices above, enabling the “upgrade” to prepaid option from the subscription manager opens up an additional route to enrollment for your current subscribers. 22-31% of subscribers from the average brand offering prepaid convert to a prepaid subscription; proving that your current subscriber base is the perfect place to get started with prepaid. Here’s how to set up prepaid upgrade from your subscription manager.

Finance for Prepaid

Check out the finance and accounting section above for more details on how to account for prepaid revenue. Here's our full guide on our native Prepaid Analytics, and here’s our full guide to our current Prepaid reports - we’re currently working on improving these to be even more useful for your financial recognition purposes; so please let your CSM know if you have any questions or feedback surrounding our reporting.

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